Explainer Videos

An explainer video takes a complex idea and breaks it down into an easy-to-understand way.

In under two minutes, it should leave your audience with a clear picture of what you do and help solve their problem. They may include a mix of animation and live-action video.

Did you know that 74 percent of companies use explainer videos? And 73 percent of people prefer watching a video to learn about a product or service.

Explainer videos cover:

  • The problem
  • The solution
  • The features & benefits
  • The call to action, or how the solution helps them

You can use explainer videos to:

  • Roll out a new policy or procedure
  • Cover frequently asked questions
  • Or explain benefits and features of a product or service

Use explainer videos on

  • web pages
  • at trade shows
  • or on social media

At Yellow Horse Media, we’ll work with you to understand your need, get a feel for your customers, and understand how your product or service benefits them. We make sure the video complements your company’s values and branding.

 Then we get creative and come up with ideas to tell your story through engaging visuals that grab the viewer’s attention and keep them watching until the end. So they’ll know how to solve their problem – with YOUR solution.

 We offer a free initial 30-minute consultation to determine the scope of your needs.

Ready to Make a Video?